The music video for On The Street featured J-Hope walking through the streets before breaking into an underground performance of the track. The music video, which begins with J-Hope interacting with a child, was shared by Hybe Labels on their official YouTube channel sparking comparisons to Jin's "Astronaut" among the BTS ARMY. Recently, the rapper collaborateed with rapper J Cole on his latest solo single On The Street, leaving fans moved by the emotion of the piece. He is now followed by 14 million followers on audio streaming and digital music platform. We look forward to supporting creators growing their audiences through Spotify while retaining full insights into their community.BTS's J-Hope hit a big milestone on Spotify on Sunday. The system enables creators with existing paid content businesses to activate their customers on Spotify, and it allows Spotify users to unlock and listen to content they subscribe to on other platforms. ‘Spotify Open Access is a first-of-its-kind offering in the audio industry, broadening distribution for creators who offer paid content. Spotify Head of Studios GSA and Acting Head of Studios UK/IE Saruul Krause-Jentsch: Making it possible to host members-only episodes on Spotify will help to solidify the shift towards paying creators for their content, meaning podcasters can focus on producing high-quality content for their listeners.”
One of the main challenges facing podcasters to date has been the difficulty in monetising content, often relying on sponsorships and ad income. Steady CEO Tina Dingel, “Our new partnership with Spotify will help creators using Steady to reach larger audiences and share content with their communities easily. Creators can continue to offer exclusive podcasts on an RSS feed, too, if they choose.
To access members-only episodes in Spotify, listeners will be directed to an in-app browser page to provide their Steady log-in or create an account. Through the new Spotify Open Access feature, Steady’s publishers can now make subscription content available directly on Spotify to their members only. Membership platform Steady is partnering with Spotify for a new feature that allows creators to publish members-only content directly on Spotify.
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